dove men+ care
lifestyle shoot

Dove Men+ Care required an updated asset bank that reflected their progressive content pillars across diverse, modern masculinity. The concept was to amplifiy men's personal and emotional approach to self-care and grooming, depicting real men in real scenarios that were considered aspirational but still approachable, with a focus on the sensorial aspect of products in use. The 4-day shoot covered skin care, skin cleansing, deodorants, hair, and lifestyle, resulting in 200+ assets.

service

Creative + Art Direction

client

Dove Men+ Care