Christmas Made Precious

More than jewellery... It is a piece of the present to treasure in the future. It's joy you can wear everyday. It's Christmas.

Implemented the first full Christmas 360 campaign in-store and online with influencers and media partnerships with Sheerluxe, The Sunday Times Style and Hello!, which resulted in a 27% uplift. 

Service

360 Campaign, Digital, Print, Advertising, Gift Guide, CRM, Social Content & Strategy inc. Influencer

Client

Astley Clarke

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CHRISTMAS

MADE 

PRECIOUS

  • Bringing to the forefront the experience and emotion of gift-giving at Christmas, with a focus on lockets as a key product that can capture such memorable moments 

  • After several years in lockdown, we found consumers wanted to rejoice, celebrate the festive season amongst family and friends with a nod to nostalgia, remembering those who may no longer be amongst us 

Video

Celebrating Astley Clarke as being more than jewellery, fully conceptualised and directed the campaign including video for digital advertising.

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Art direction of assets, including site design, gift guide, email and social content for omnichannel approach

Web & Mobile

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Black Friday

Retaining the Christmas spirit for Black Friday promotion to ensure consistent messaging.