'come. camera. ready.'
Catering to the millennial #selfie wave, we amplified the flashbulb moment during Lark & Berry's flagship store opening, leveraging the campaign 'Come. Camera. Ready.' Unleashed across digital, social, and print platforms, it marked a dazzling debut post the brand's launch at the Cannes Film Festival.
The store inauguration wasn't your average affair—it was an immersive experience with a bespoke photo booth stealing the spotlight. Post-launch, we elevated the engagement further with an exclusive influencer event, partnering with influencers Kate Tik and Rosie Fortescue. This private gathering wasn't just an introduction; it was a curated rendezvous with key tastemakers, igniting the brand's presence in the influencer sphere.
Creative & Art Direction
Lark & Berry
Responsible for set design, art direction and jewellery styling for the campaign.
Oversaw content strategy for the campaign.
jewels pretty as a picture
Campaign assets and copy were used site-wide in conjunction with the store launch over a 4 week period and included printed advertisements in Elle, UK and paid social ads across Meta (IG & Facebook).
across social media
Campaign assets went out organically across instagram with an average engagement rate of 4.56%.
Lark & Berry ‘Come. Camera. Ready.’ campaign launch with private influencer event held at One Hyde Park, hosted by influencers Kate Tik and Rosie Fortescue, with Lark & Berry founder, Laura Chavez and friends.
Strategy & creative direction by Katie Rowland.
Examples of social content shared from the evening.