seventy one gin shoot

A collaboration with fellow creatives, The Seventy One Gin shoot was inspired by the visual language of high-end beauty campaigns, positioning the gin as a luxurious, covetable item akin to a rare perfume. By treating the bottle as the hero, the art direction focused on sleek, elegant compositions and refined lighting techniques. The goal was to highlight the craftsmanship and allure of the gin, giving it the same aspirational appeal as a premium fragrance — an object of desire that invites indulgence and discovery.

Photographer, Caroline Leeming

Set Designer, Carrie Louise

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