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art & creative direction

Created, directed and implemented the brand strategy and vision for own-brand, Katie Rowland (2011 - 2015) embodying jewellery with edgy elegance. Notably stocked in Liberty, Harrods, Harvey Nichols, ShopBop, Lane Crawford, 10 Corso Como, amongst other premium retailers, globally.

Conceptualised and art-directed all campaigns and video; designed all jewellery shown.


Creative Direction, Brand Strategy


Katie Rowland

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  • Influenced by ‘Mercier’, the free-spirited Parisian who was central to the underground ‘no-wave’ music scene of 1970’s New York.

  • Combining disco, punk and tribal influences with French sophistication with contrasting effects.

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Drawing on powerful women in history and myth, 'Zelle,' a scandalous Dutch exotic dancer used her notoriety and network to become a double agent during the First World War. Seductress meets spy...



Embodying edgy-elegance, inspired by 'Ishtar,' the Babylonian goddess of fertility, love and war. Ishtar was famed for her raw sensuality, her carnal strength and decadence.

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Shape-shifter. Witch. Goddess. 

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