Ear Envy

Created and implemented fine piercing strategy and 360 campaign, ‘Ear Envy,’ to introduce target millennial consumer to created diamonds at approachable price points - becoming key driver of all sales for the brand.

Service

Product Marketing, Omnichannel, Influencer & Social Content, Art & Creative Direction, Product Design

Client

Lark & Berry

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EAR ENVY

  • Conceptualised and directed campaign, set design and jewellery styling.

  • Developed 'Piercing Parties' to introduce the brand to press and key taste makers, operationally implemented 'Piercings' in the store overseeing all regulatory requirments.

1/3

Online

Conceptualised and oversaw all assets for marketing across all channels including online and in-store.

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Piercing Jewellery

Designed and developed with professional piercer all piercing jewellery (specifically created for fresh needle piercings and healed piercings).

1/3

Social Content & Influencers

Implemented 'Piercing Parties,' inviting influencers and press to experience luxury piercings using sustainable materials at approachable price points and sharing with their audiences.

"Lark & Berry is the chicest place to get an ear piercing in London"  Marie Claire

1/5