Created and implemented fine piercing strategy and 360 campaign, ‘Ear Envy,’ to introduce target millennial consumer to created diamonds at approachable price points - becoming key driver of all sales for the brand.
Product Marketing, Omnichannel, Influencer & Social Content, Art & Creative Direction, Product Design
Lark & Berry
Conceptualised and directed campaign, set design and jewellery styling.
Developed 'Piercing Parties' to introduce the brand to press and key taste makers, operationally implemented 'Piercings' in the store overseeing all regulatory requirments.
Conceptualised and oversaw all assets for marketing across all channels including online and in-store.
Designed and developed with professional piercer all piercing jewellery (specifically created for fresh needle piercings and healed piercings).
Social Content & Influencers
Implemented 'Piercing Parties,' inviting influencers and press to experience luxury piercings using sustainable materials at approachable price points and sharing with their audiences.
"Lark & Berry is the chicest place to get an ear piercing in London" Marie Claire