Answering the call from Dove Men+ Care, we set out to revamp their asset bank, echoing their progressive content pillars embracing diverse expressions of modern masculinity.

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The mission? Amplify the personal and emotional facets of men's self-care and grooming journeys. Our concept materialized into real men in authentic scenarios—approachable yet aspirational. The lens zoomed in on the sensorial experience of products in action.

 

Over four dynamic days, our shoot spanned the realms of skincare, skin cleansing, deodorants, hair, and lifestyle, culminating in a rich collection of over 200 assets. Each frame told a story, capturing the essence of a brand that understands the multifaceted nature of contemporary masculinity.