Come. Camera. Ready.
Targeted toward the millenial #selfie movement and having just launched the brand at the Cannes Film Festival, we took the flashbulb moment to the next level for Lark & Berry's flagship store opening, with the campaign, 'Come. Camera. Ready.' which ran across digital, social and print.
The store launch which featured a bespoke photo booth, was followed by a private influencer event hosted in partnership with influencers Kate Tik and Rosie Fortescue, to introduce the brand to key taste makers.
Service
360º Campaign
Creative & Art Direction
Brand Strategy
Client
Lark & Berry
COME.
CAMERA.
READY.
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Responsible for set design, art direction and jewellery styling for the campaign.
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Oversaw content strategy for the campaign.
Jewels Pretty As A Picture
Campaign assets and copy were used site-wide in conjunction with the store launch over a 4 week period and included printed advertisements in Elle, UK and paid social ads across Meta (IG & Facebook).
Across Social Media
Campaign assets went out organically across instagram with an average engagement rate of 4.56%.
Influencer Event
Lark & Berry ‘Come. Camera. Ready.’ campaign launch with private influencer event held at One Hyde Park, hosted by influencers Kate Tik and Rosie Fortescue, with Lark & Berry founder, Laura Chavez and friends.
Strategy & creative direction by Katie Rowland.
Captured Moments
Examples of social content shared from the evening.
