Come. Camera. Ready.

Targeted toward the millenial #selfie movement and having just launched the brand at the Cannes Film Festival, we took the flashbulb moment to the next level for Lark & Berry's flagship store opening, with the campaign, 'Come. Camera. Ready.' which ran across digital, social and print. 

The store launch which featured a bespoke photo booth, was followed by a private influencer event hosted in partnership with influencers Kate Tik and Rosie Fortescue, to introduce the brand to key taste makers. 

Service

360º Campaign

Creative & Art Direction

Brand Strategy

Client

Lark & Berry

All Cameras Banner 1.jpg

COME.
CAMERA.
READY.

  • Responsible for set design, art direction and jewellery styling for the campaign.

  • Oversaw content strategy for the campaign.

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Jewels Pretty As A Picture

Campaign assets and copy were used site-wide in conjunction with the store launch over a 4 week period and included printed advertisements in Elle, UK and paid social ads across Meta (IG & Facebook).

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Across Social Media

Campaign assets went out organically across instagram with an average engagement rate of 4.56%.

Influencer Event

Lark & Berry ‘Come. Camera. Ready.’ campaign launch with private influencer event held at One Hyde Park, hosted by influencers Kate Tik and  Rosie Fortescue, with Lark & Berry founder, Laura Chavez and friends.

 

Strategy & creative direction by Katie Rowland.

'Come. Camera. Ready.' Influencer Dinner
IG phone pink 3 camera
IG phone pink 3 camera

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IG phone rosie story camera
IG phone rosie story camera

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IG phone hollyanna camera
IG phone hollyanna camera

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IG phone pink 3 camera
IG phone pink 3 camera

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Captured Moments

Examples of social content shared from the evening.