spring/summer capsule collections
Igniting micro-campaigns for exclusive capsule collections, we're diving into digital and influencer affiliate realms with #joyfulexpression. These programs not only spike traffic but also streamline conversion, optimizing our cost per acquisition.
The product direction? A nod to mood-boosting trends with enamel and color, all while spotlighting AC motifs like the geometric 'AuBar' and encircled white sapphire. Picture-perfect joy in every accessory.
Art Direction, Micro-Campaigns, Social Content & Strategy
Product Direction, Affiliates
Bold colours hit the scene for an epic summer splash.
We remember the past in pastel hues.
With 90's nostalgia washing our childhood memories in candy-floss pinks & electric blues.
Fun-loving, playful and achingly sweet. Sugar-rush shades evoke the dreamy nature of saccharine highs and shivers of pleasure.
Striking and youthful, the mood is euphoric and bright.
An expressive array of vacation-ready jewels spark a carefree attitude.
Jewellery on Cloud Nine
Talismanic motifs and mood-boosting bursts of colour, uplift for joyous summer moments.