Spring/Summer Capsule Collections
Micro-campaigns for capsule collections designed to go across digital and influencer affiliate programs embracing #joyfulexpression. Programs drove strong uplift in traffic and conversion resulting in a more efficient cot per acquisation.
Product direction nods to the enamel and colour mood-boosting trend, whilst championing key AC motifs such as the geometric 'AuBar' and encircled white sapphire.
Service
Art Direction, Micro-Campaigns, Social Content & Strategy
Product Direction, Affiliates
Client
Astley Clarke
Enamel Aubar
Bold colours hit the scene for an epic summer splash.
Cirque
We remember the past in pastel hues.
With 90's nostalgia washing our childhood memories in candy-floss pinks & electric blues.
Fun-loving, playful and achingly sweet. Sugar-rush shades evoke the dreamy nature of saccharine highs and shivers of pleasure.
Beach Festival
Striking and youthful, the mood is euphoric and bright.
An expressive array of vacation-ready jewels spark a carefree attitude.
Jewellery on Cloud Nine
Talismanic motifs and mood-boosting bursts of colour, uplift for joyous summer moments.
