Spring/Summer Capsule Collections
Micro-campaigns for capsule collections designed to go across digital and influencer affiliate programs embracing #joyfulexpression. Programs drove strong uplift in traffic and conversion resulting in a more efficient cot per acquisation.
Product direction nods to the enamel and colour mood-boosting trend, whilst championing key AC motifs such as the geometric 'AuBar' and encircled white sapphire.
Art Direction, Micro-Campaigns, Social Content & Strategy
Product Direction, Affiliates
Bold colours hit the scene for an epic summer splash.
We remember the past in pastel hues.
With 90's nostalgia washing our childhood memories in candy-floss pinks & electric blues.
Fun-loving, playful and achingly sweet. Sugar-rush shades evoke the dreamy nature of saccharine highs and shivers of pleasure.
Striking and youthful, the mood is euphoric and bright.
An expressive array of vacation-ready jewels spark a carefree attitude.
Jewellery on Cloud Nine
Talismanic motifs and mood-boosting bursts of colour, uplift for joyous summer moments.