spring/summer capsule collections
Igniting micro-campaigns for exclusive capsule collections, we're diving into digital and influencer affiliate realms with #joyfulexpression. These programs not only spike traffic but also streamline conversion, optimizing our cost per acquisition.
The product direction? A nod to mood-boosting trends with enamel and color, all while spotlighting AC motifs like the geometric 'AuBar' and encircled white sapphire. Picture-perfect joy in every accessory.
service
Art Direction, Micro-Campaigns, Social Content & Strategy
Product Direction, Affiliates
client
Astley Clarke
'enamel aubar'
Bold colours hit the scene for an epic summer splash.
'cirque'
We remember the past in pastel hues.
With 90's nostalgia washing our childhood memories in candy-floss pinks & electric blues.
Fun-loving, playful and achingly sweet. Sugar-rush shades evoke the dreamy nature of saccharine highs and shivers of pleasure.
'beach festival'
Striking and youthful, the mood is euphoric and bright.
An expressive array of vacation-ready jewels spark a carefree attitude.
Jewellery on Cloud Nine
Talismanic motifs and mood-boosting bursts of colour, uplift for joyous summer moments.
