Astley Clarke

Conceptualised and led brand refresh and repositioning, including product design, image direction, marketing assets and brand messaging across all touchpoints (in-store, D2C, 3rd party stockist etc).

Service

Brand Strategy, Product Direction, Creative Direction, Communcation Strategy inc. TOV, Store Design

Client

Astley Clarke

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AC branding.jpg
  • Strategised, developed and oversaw the new brand creative vision and guidelines with a specific focus on product marketing and sustainability.

  • Developed new sustainable & recyclable packaging launching Q4 2022 as well as other sustainability-led materials and solutions.

Website Design

Re-evaluated UX and led design on re-platforming with external agencies.

Online

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AC branding - website overview.jpg

Brought people to the forefront of the site over product, introducing video content, clear ToV and consistent messaging across online channels targeting a young millennial audiance. 

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Flagship Store

Developed and oversaw brand vision for omni-channel retail ensuring all brand touchpoint are aligned, including new flagship store in Covent Garden, VM and packaging and collection launches.