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astley clarke rebrand

Conceptualised and led the brand refresh and repositioning, including product design, sustainable packaging, image direction, marketing assets and brand messaging across all touchpoints (in-store, D2C, 3rd party stockist etc).


Brand Strategy, Product Direction, Creative Direction, Communcation Strategy inc. TOV, Store Design


Astley Clarke

AC branding.jpg
  • Strategised, developed and oversaw the new brand creative vision and guidelines with a specific focus on product marketing and sustainability.

  • Developed new sustainable & recyclable packaging as well as other sustainability-led materials and solutions.

website design

Re-evaluated UX and led design on re-platforming with external agencies.


AC branding - website overview.jpg

Brought people to the forefront of the site over product, introducing video content, clear ToV and consistent messaging across online channels targeting a young millennial audiance. 

flagship store design & opening

Developed and oversaw brand vision for omni-channel retail ensuring all brand touchpoint are aligned, including new flagship store in Covent Garden, VM and packaging and collection launches.

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